I think £30 is reasonable yes, there may be an argument for £25, but I’m not getting worked up over a fiver. Once the extension is done less games will sell out, but this obsession with games needing to sell out is a fairly recent thing., and if more than a few thousand are empty regularly then they will reduce prices it’s simple business economics.
My argument isn’t on pricing though, I expect we’d find areas of agreement on that ,it’s expecting anything changing either with success or people at the top that will suddenly force any changes, it’s just not very likely.