Christ, people here will whinge at just about anything.
"an excuse to sell stuff to 40,000 people".
Hello - the event is FREE. You don't have to buy shit. If you want a beer then you can get one. If you don't, then cool - you still get a free show. The fact that the club is going way above and beyond a simple parade, with a full evening of entertainment should be applauded, not criticised.
"Its a joke really, they should have just sent seasoncard holders one each and let the rest fight for the remains."
Organising an event like this by seasoncard would be just about the worst way of doing it. Yes, the club are assuming that those who took 2 or 4 are going to use each of the tickets, but at least you know that x number of tickets were taken and can put on the necessary resource to cope with that number. If they had simply activated everyones card then they would have no idea how many would turn up. It also means people can go in groups and sit as they please.
"they should have done it like the youth cup final vs Chelsea"
That was actually poorly done. They hadn't envisioned how many would turn up so only provided for the lower tier, thinking it would be enough. There were much more there than that though. They also didn't have enough staff or gates open as a result. - we missed the first 10 minutes and a goal because of the queues to get into the ground. At that point they just gave up and opened the gates to everyone regardless of whether they had a ticket or not. In the end I got in free, but plenty of people were stood up due to the lack of much access to the upper tiers.
Distribution could have been handled better, but the general premise of 2x free tickets for everyone is a sound one. Ultimately if we have a packed house on Monday its good for the team and the cameras. I love the way Barcelona do theirs each year with the players coming out one by one to a darkened stadium with spotlights on them. It would be fantastic to be able to do that but it would look a bit shit if the ground was half empty. So making tickets freely available so that you can easily bring along friends, family and youngsters (who may not often get the chance to see the players) is the way to go.
My only concern is that the actual route the bus takes is going to be empty between town and the stadium, with most people going to the stadium.