I cringe when I hear a parent using industrial language against a small child. I never swore at my kids when they were growing up and still don't, even now as adults.
I was in a supermarket yesterday and overheard a woman trying to control a misbehaving boy (6 or 7 I guess)... "Will you stop f...ing around with that trolly, you'll hit somebody".
I live close to a primary school and often hear the kids as they pass by, swearing at each other.
I recall a time (many moons ago) when it was rare to hear a women swear and frowned upon for a man swore in front of a woman.