Reality TV shows that start with some ridiculous comedy sequence. So Noel Fielding and Prue Leith spend two minutes acting out something stupid before Paul Hollywood throws a cream cake at Matt Lucas.
The Pottery Throwdown have got in on the act with Siobhán McSweeney performing a load of unfunny innuendo, as Keith Brymer Jones cries his heart out in the background.
I'm half expecting Lord Alan Sugar to fire Karren Brady later this week, and replace her with Joey Barton, just for the bants.
Who thought this was a good idea? Have they done audience research? Has anyone ever laughed at one of these stupid introductions? Does anyone actually think Siobhán McSweeney is either a good actress, a good comedian or a good presenter? Does my head in.