The best way to invest is, and always will be, to evaluate a company through it's balance sheet. It's an ageless strategy and it does give a potential investor a framework to work on. The principle works from any company large or small and right through to your typical corner shop. It works for the individual in the same manner and is easy enough to do given that there is loads of help via the internet. While nothing can be guaranteed, an investor will acquire a rough idea of what a company's share price should be rather than just piling in because of a mad rush to get a piece of the action.