The energy market in the UK is a joke. The consumers are being gouged year after year. Energy companies make huge profits but there is virtually no investmet, that that does go ahead is heavily subsidised / underwritten by the tax payer. Yet no-one is calling out the Energy companies for letting pensioners die of cold.
If energy costs were reasonable the WFA wouldn't be needed by so many. In Q4 in the UK the predicted price for electricity is 22p kWh in Stockholm (mid-price region in Sweden) it is just over 3p kWh. So it will cosy me about £27 to buy the £200 worth of 'leccy the WFA would buy.
The solution that seems to work is progressive energy pricing, where each household gets an allowace at a low price to cover basics and then the cost per kWh increases i stages as use increases. So heating your bedroom is cheap but heating your outdoor pool costs an arm and a leg.