Not if it's done on higher values items-say above £300. Chuck in VAT on private healthcare and VAT on fuel for private jets. I would also have higher VAT on high usage of gas/electricity. A friend of my brother has an indoor pool that is heated the whole winter at a cost of approx £8000, yet he still pays the same rate of VAT as you and me for normal heating. Not sure at what level the rise should kick in but there are ways to make the higher users pay a bit more. The same bloke is all in favour of a "wealth" tax, although what counts as wealth is a moot point. He reckons he could pay 20% and would barely notice.