I think the difference here is the money involved
Winning the champions league nets you about £100mil, but this new league offers €350mil just for participating, €500mil for winning
It may be similarly money influenced, but the fact Arsenal who haven't qualified for the champions league in years are there highlights the other problem
If leicester/West ham got top 4 and then got to the 1st knockout round they'd net about £40mil, a huge sum for them
Now you compare a £40mil cash injection for a team that's earnt it to a €350mil cash injection for one that hasn't its disgusting
No way any of the other 14 can compete with that and basically passes all over those that have tried to aim for sustainability (look at Barca, RM, United debt)