Shaelumstash
Well-Known Member
- Joined
- 30 Apr 2009
- Messages
- 8,254
The point is that tickets for the game at Norwich were £50 and people are saying that £55 for a CL QF is reasonable compared to that. But £50 to go to Norwich is NOT reasonable in any way, shape or form. £30 is reasonable for a game like that and therefore £40 would be a reasonable top price for the PSG match. In other words, the price they asked for the Kiev game would be more suitable.
I'd adjust the @Shaelumstash figures down a bit. I reckon, when you take the price structure and juniors into account, our average price per ticket will be around £37/38. So with 40,000, that's about £1.5m. Drop the prices by £20 and that comes down to, say, £25. 50,000 tickets sold at that price is £1.25m or £250k less.
It's quite staggering and incredibly sad that the club appear to value that £250k more than the extra 10,000 seats that would be filled by charging a lower price. Particularly when we're getting €6m just for playing those two games and our share of the market pool will have been increased by being the only English team to qualify for this stage. Half of that is allocated based on the number of games played so the rags played 6, Chelsea & Arsenal both played 8 and we'll have played at least 10, meaning we get at least 10/32 of that pot. I suspect that's worth at least another €5m compared to us having gone out in the last 16, even if we get mullered in both games.
That's an extra €11m for just playing these two games yet the club values an additional €300k over a full house and the possibility that the extra support could make a difference between winning and not winning the tie. It's fucking brainless and possibly gives a clue as to how Soriano led Spanair into bankruptcy.
Thanks @bobmcfc @SWP's back @alib
Whichever figures are accurate, it's very clear that we won't get close to selling this game out. Based on the competition, the opposition and the price, I think we're in broad agreement that the club have essentially made the decision to increase revenue by around £250k, at the expense of pricing out 10,000 fans who would have attended if the prices were lower. That to me is absolutely startling in its short-sightedness.
The people making these decisions are not stupid. They know it won't get close to selling out at that price. They know full well that they are pricing out tens of thousands of fans. They also know that as a one off game they are likely to get a higher revenue by charging the higher price, even if 10,000 less people turn up. It's as if it's a computer generated decision, based on an algorithm to maximise revenue irrespective of the knock on effects to fans. It's the kind of decision Mike Ashley would make.
What price can you put on alienating tens of thousands of fans? Fans who are already disillusioned with the Champions League, and many who are disillusioned with the way the team is playing this season. This was an opportunity for the club to re-engage with these fans, get them excited for the season, and the Champions League. Instead they've chosen the ruthless profiteering approach.
Maybe it's naive to think football is any different from any other commercial enterprise, but I certainly feel about City differently to how I feel about Apple, or EDF Energy, or PG Tips, or whatever. I was brought up with no choice but to support City. I went for 20 odd years out of blind loyalty when we were absolute shite, we now have a great team who I love but I feel some of the executives at the club don't give a flying fuck about our history and the sense of loyalty our fans have. We may not have a history littered with trophies like Barcelona or The Evil Empire, but I'm a 4th generation City fan, I had no choice, it's in my blood. I'm not a customer, I'm a supporter, I'm loyal to a fault, but it seems the club are using that loyalty that I and tens of thousands of others have and are exploiting it to the maximum degree so they can feel proud of themselves when they file the annual accounts.
It's absolutely sickening to think they could have negotiated a 0.5% reduction in Raheem Sterlings transfer fee and charged £35 a ticket for this match instead of £55 and 10,000 extra fans could have enjoyed the occasion and the club would be no worse off financially.