This is a great post, and it's an issue I and
@Prestwich_Blue have raised in other threads.
We'll probably get an attendance of 40,000, each paying an average of £55, that's £2.2m in revenue. We could have a full house of 55,000 paying £35 and get £1,925,000 in revenue. A rocking atmosphere, loads of Blues who don't normally get the chance to come and see us every week, could be a big turning point for fans who haven't really got on board with the Champions League, make it an occasion to remember.
The difference in revenue is less than Yaya Toure's weekly wage. But the difference in price for Blues, especially those on lower incomes or with young families, is huge. But the club don't really give a toss about that. They're looking at the £275k of additional revenue and thinking that's the only thing that matters. Fuck the fans in one of the most deprived districts of the country. Fuck the loyalty they have showed over the last 40 odd years, let's alienate tens of thousands of them in order to increase revenue by the equivalent of 1% of Wilfred Bony's transfer fee.
The board have deliberately put a wedge between itself and our fans in the last few years so that they can squeeze every last penny out of us and feel no way about it.
In the past we had Garry Cook attending supporters club meetings. Of course he was not universally popular, but no one could ever accuse him of not giving a toss about the fans. There used to be the "Points of Blue" meetings, where issues such as ticket prices could be raised to the board. Not any more.
The closest we get to redress now is the club questionnaires. They used to be fairly detailed and gave you ample opportunity to express your grievances, now they are an insult to intelligent people everywhere. You get about 6 questions, all of which are written in a leading tone to push you in to giving them the feedback they want to hear. I had the PSG questionnaire through the other day, and match day prices were not even mentioned! As if the club assumed there was universal acclaim for their pricing structure!
The club does not want to hear bad news and negative feedback from the fans, so it has cut all lines of communication for fans to give honest feedback.