Official attendance was 52,711 (BBC) which is tickets sold.
Capacity is about 54,500 allowing for segregation so we failed to sell fewer than 2,000 tickets even though the prices are ridiculous. If the ticket prices were more reasonable then the total revenue generated by non S/T sales would probably be less than we achieved yesterday, that is why the prices are kept high.
Extra fans may generate more income from bars and food, but if these services are concessions then the club won't see any extra income.
Football is ludicrously expensive and the cost increases over the past thirty years is probably four or five times inflation, but 52,711 against Burnley when the visitors returned around 1,000 tickets and in the aftermath of Covid is far more than I'd have anticipated at the start of the season.
The club could do a few cheap deals in the final days before games but that would piss off those who buy early, and would create chaos due to the current e-ticket situation.
We've had a thirty quid maximum for away fans in the PL for about ten seasons. We need similar consideration for home fans; but there's no chance we will get it.