I though this, too. It's all clickbait for the mindless drones who follow the club. The intention with it all is to try and maintain a higher social media presence than any other club - remember the Chilean miners thing a few years back?
It is no longer about football for them...hasn't been since the 1980's. The whole yuppy thing, Gordon Gecko, Del Boy falling through the bar, Filofaxes etc: that is when the rags began to distance themselves from sport and instead became a part of the entertainment industry. It's like Hollywood for the north of England.
If the rags thought for one millisecond that they could get away with it, next week, on Good Friday, they would have a ceremonious 'nailing to a wooden cross' for Rashford and the TV rights would bring them in a very handsome payout.