Supporting the rags is a last desperate throw of the dice for many of these so-called 'fans.' They just have to be accepted within society so they find something that gives them a sense of belonging, something that will make them NOT stand out in a crowd. Many of them are socially inept, lonely: long-term unemployed.They don't like themselves, and they don't like what they've become. For whatever reason they suffer with low self-esteem so they've jumped on the bandwagon in order to fit in, be accepted.
They remind me of the nervy, timid kids you'd get at school. They'd hook up with the local bully, hard-man, knowing they won't be picked on all the while he's in their company - albeit on the fringes. When he's with the gang he's a loud-mouthed, obnoxious fucker trying hard to ingratiate himself with the local 'tough guys.'
But on the odd occasion you see him outside of school hours and he's on his own he reverts back to the quiet, timid, and apprehensive kid you've always known him to be. From Chuck Norris to the Cowardly Lion in the blink of an eye.