cheekybids
Well-Known Member
- Joined
- 18 Sep 2009
- Messages
- 10,854
How on earth can they actually gauge just what a fair price is?
There are so many sponsorship deals being done, all with so many factors to take into consideration from both sides of any deal... it would take a whole army of the most qualified business analysts, auditors, accountants to try and assess them and even then "perceived value" of any deal is still largely subjective and open to personal opinion.
The way they do it is consider any sponsorship City has as suspicious & look over it with a fine tooth comb. They start by asking why would anyone want to sponsor a record breaking, current club world champions, 4 in a row winners of the toughest league in the most watched league in the world. They then look at washed up has beens who may or may not play in the champions league so won’t get the viewing figures & if it’s comparable to theirs it’s rejected.
True story…….