Yet you don't find the crap in the papers hard to believe.
Believe me, I've had experience of dealing with the press. I've had my words misreported and I've had the club spin against me.
Likewise, I've used the media to my advantage. I was, shall we say, careful about my choice of words and maybe even economical with the truth on occasion if it suited my purpose.
The question you should always ask yourself when reading something in the media, and particularly the football focused media, is "What's the motive for this and who has what to gain from it?"