i'm in 110, get to my seat early, and there are loads of empty seats virtually until the teams come out. Most seem to be stood on the concourse for a good 10-15 minutes simply because there's no reason to get to their seat beforehand.
City Square probably lasts too long and maybe should finish 20-25 minutes before kick off, meaning people will make their way to the concourse and generate an atmosphere, as we will see on Sunday, definitely.
Regarding the loud music, there's no reason not to play it; there wouldn't be an atmosphere without it nor with it playing. What would maybe help is if we played more football based songs/ more local bands instead of dreadful pop music. Rochdale, for example, have the likes of Oasis, Stone Roses, Courteeners, Arctic Monkeys all playing. People go there and enjoy the music that is played. None of the stuff we play would get an airing there. Id say that more people would prefer to listen to this than the chart music which is played at City, with the odd Oasis/ Noel Gallagher song thrown in.
Talking to others around me, another thing is that the cringey video that appears on the screen showing kids and fans screaming "Come on City" is one reason why some stay away until at least it's already been shown. It appears embarrassing to some, and can be deemed a pointless show of support, especially compared to potentially thousands of fans singing in their seats as the teams come out, which would be a much better way of showing it.
At places like Anfield, the reason why there are so few empty seats is simply because they play 'You'll never walk alone' before the teams come out. Id say that not many Liverpool fans would want to miss singing it just to stay in the concourse. Singing songs like that bring out the passion and makes them 'up' for the game. Maybe playing 'pounding' by Doves like we did a few years back, 'Boys in Blue', followed by Blue Moon would help get fans' passion out and making them want to sing. There's only 1 way to find that out.
At the end of the day though, despite the good work you guys are putting in, it doesn't make the club any money. Keep up the good work!