I liked it when the London Broncos played and Toronto gave the game a lift for a year or two but the stronger the M62 base, the greater the potential for increasing wider interest IMHO. Also, Wakey have finally secured funding for improving their ground so it would have been ludicrous to bankrupt an established Club to keep Toulouse in the top flight, even though Toulouse finished bottom.
IMG will be aware that an innovative marketing campaign (that won international marketing awards) helped to transform the NRL a dozen or so years ago. Crowds doubled after an innovative marketing campaign that put fans at the cebtre of the game including interviewing fans for the pre match press conferences.
Time will tell whether IMG’s involvement does any good for our game but they are no mugs and must believe there is potential to reverse Super League’s decline.