I am on a number of fronts but I haven't explained my post about the tickets properly.
It's a PL requirement to report attendances. Rule L38 says that all clubs have to submit Form 11 within 10 days of a league match. This is what Form 11 looks like:
So we are required to report tickets ISSUED in a number of categories, including complimentary tickets. If the away club asks for 1,000 and that's what we issue, I assume that's the figure we report even if they only sell 500. But it also asks for the number of spectators attending (including hospitality) but doesn't explain what "attending" means. I believe the clubs can interpret that as they wish, either as actual numbers through the turnstiles and in hospitality, tickets actually sold, even if not used, or whatever. People will always not turn up for various reasons and Arsenal did a study that reckoned that about 3% of ticket holders didn't show on average, per game. If that's the same for us then that's about 1,600 people.
But we all know that it's the same areas where there are significant numbers of seats every game,even when that game is supposedly sold out. I'd like the club to understand why that is and do what they can to solve it as it's revenue we could be missing out on.