Elbow beards said:
Not a cat in hells chance, thanks ffp
It certainly will involve a reduction in prices.
The current pricing strategy seems to involve setting prices to sell out the lesser matches on the actual day of the match or a day before. Previously a lot of matches have been sold out weeks ahead. This is now only happening for the likes of United, Chelsea, and Arsenal. The club are clearly using a revenue maximisation price strategy by setting the maximum price that will ensure all tickets are sold.
The numbers on the waiting list suggest that season tickets will be sold out with the higher capacity. That will remove aa fair chunk of the walk-up supporters so it will be harder to shift the remaining tickets. Also the visiting support allocation will increase. Very few teams take their full quota now so that could mean more reallocated to home support.
Hence the price for walk-up tickets will be reduced especially for low profile matches.
The empty seat stuff is of no consequence. People cannot always attend every match. They go on holiday, attend family weddings and the like. They can be taken ill, suffer from cancelled trains. They can even be stuck in traffic and only arrive after the EEN have taken their photographs.
There are often empty seats in the upper tier of the South Stand. How many of those belong to people who are standing with their mates on the lower tier?