It's so important that one year the first division champions Derby and the FA Cup winners Leeds declined the invitation to play in the game. Instead fourth placed City and third division champions Villa (yes, third division!) played in it instead.
It's not important at all. We played 54 games last season, the Community Shield was the 55th most important game just ahead of the 56th 57th and 58th most important ones in the Dublin Supercup. People moaned last year when we took 22000 to Wembley for it yet could barely muster that for a home game in the League Cup against Brum when that game was more important. There were no threads telling everyone off for not bothering going to that were there?! And we barely mustered 10000 more than that (with 5500 Liverpool fans) for the League Cup semi-final which was miles more important than the fucking Comm' Shield!
If you think it's important, fine. Go, enjoy it, sing some songs, then forget about it like everyone else for another twelve months. But don't bang on at people who don't want to go because they think it's just an exhibition game (which it is!). There may be 60 more important games than the Comm' Shield this coming season, I bet you all wont be at all 60 so why moan at us for not being at possibly the 61st most important?!