Thanks for that info Colin.Read Alan Rusbridger's book 'Breaking News'. It's quite interesting and he seems to have been someone who wasn't afraid to take on powerful interests. He guided The Guardian to be one of the leading digital news sites but it's content has gone downhill since Kath Viner took over as Editor (and blocked his nomination to the trustees of the Scott Trust).
But in the book he talks about the Telegraph and how it's basically in hock to its major advertisers. It refused to run a story about wrongdoing by HSBC that every other paper ran, because HSBC spent a lot of money advertising with the Telegraph. He tells how the Telegraph ran other stories that had the Advertising Director screaming at the editorial staff, which were subsequently removed or significantly altered.
A few years ago, at a Manchester Football Writers Festival event, Oli Kay (then at The Times), David Mooney and Paul Lake were part of a panel talking about young players. Afterwards I got to have a chat to them. I think Dave Mooney was part of this conversation but Paul & Joanne Lake certainly were and we got talking about where journalism had gone. Kay said that he could write the piece of his life but if it didn't get enough clicks, his editor would kick his backside all round the newsroom. That's the state of our current, so-called "quality" media.
A few years ago I remember the FT sold out to the Nikkai despite being 75 percent along the road to being fully digital. They claimed the pace of digital change meant they would never catch up so must sell.
Yes, I will get the book you recommend, apologies if my thoughts are not original but as an older manufacturing guy I understand the need to be profitable or go out of business.
Whatever the sector of business the advice should be that if you are judged by accountants you had better think like an accountant.
The problem now of course, as Sam Lee is finding out, is that editors have a tool to measure performance so matching their articles to the the views of the researchers must be applied.