Nope, but you just keep spouting "market research" I give you examples. You have yet to give us any proof of this "market research" other than - trust me bro!
Show us the facts/figures... simple as that... if you can't, then you're right it is no use talking to me as I want facts and not your opinion!
Fuck me mate youre are making this hard work for yourself
Ok..
One of my best pals has a fairly senior gig in the marketing dept at city. Ive been sat with him at his desk in the big open plan office and he pointed out where the proper big cheeses office is. Hes yards away. Hes that high up. He knows his stuff having worked in marketing for tesco, everton and now city/puma. He is kinda joint employed by city/puma. Puma actually pay his wages.
Its why when in feb half of you lot are getting all giddy over some shite twitter pic of some shite knock up some 14 year old has done with you commenting “ive heard this is our new kit” i can de bunk it. Ill have already seen the next batch of kits.
Ive been proved right on that by the way
So i talk to my pal about goings on at city because , well its city, and because the marketing side interests me. It couldnt be any far removed from my job and i like picking his brains on it.
So when “john” says ,
“Third kits are aimed exclusively at u10s”, i believe him.
When he says,
“Other kits are aimed at u20s because our extensive research, knowledge of our jobs, 20 years experience in the industry, working for puma, a HUGE worldwide company and city, one of the biggest sports clubs in the world, tells us that the biggest buyers of shirts are that age group…”
…. I believe him. I dont ask ‘john’ to provide me with proof. I just trust that whatever research he/they have done will be done with utmost professionalism and expertise. What i am pretty sure is their research isnt watching cheesemans vlogs , or screen shotting a random of the south stand and saying “oh look , if you count most of them are old blokes”.
We sold, i think, 500,000 shirts last year. Match going fans are 10% of that figure. So… 90% are kids who dont go, kids all round the country, teenagers in asia , etc etc etc.
So no, i dont have proof for you. You will, indeed , just have to “trust me bro”
(for clarification i never used the word ‘bro’. That was you)
Ok?
