The fact that only a certain amount of people can stand together doesn't help. 110/111 is the loudest part of the ground with not a lot of numbers, imagine if 109 and 107 were standing areas for people to sing, it would get even louder, the songs would be clearer and other parts of the stadium could join in because they can hear what's being sung. The club bring it upon themselves to be honest and then they flirt around with moving the away fans up into the Gods, but then back out after a game or two because they don't think it's working. These things take time to get organised and the way City go about it isn't helping. The south stand doesn't even have enough people in to make a huge amount of noise, compare how many people are in there to the Kop or Stretford end (they still manage to get a shitter atmosphere), it's a bit of a joke that our stadium is so poorly designed for atmosphere.
I can't see anything changing in the foreseeable future, maybe if safe standing comes in.