They run a near trillion dollar oil enterprise mate and negotiate with countries.
It’s an obvious comparison to make pal.
I’m not saying they’re novices in the world of marketing, I’m saying they’ve seen - less than a month ago - the traction one half of the Messi/Ronaldo got when going to another club and it might be attracting to them. Not that it’s opened their eyes and thought ‘fucking hell, didn’t know that was a thing’.