This is the thing. As long as there is a large number of people who won’t create their own atmosphere then we shouldn’t be surprised if the club fill the gap with how they think it should be. Especially because people have to innovate to justify their roles.
No doubt the game is clearly too expensive for the casual fan and there is some control freakery, but that doesn’t stop the thousands upon thousands of ordinary fans who still go and hold season tickets from making a noise. Some just choose not to.
And let’s be honest, the only thing constant in football is change. Before my time, but I know the kits of the Mercer-Allison years were super trendy then and I bet what now looks classic and timeless wasn’t universally liked then. Or Colin Bell’s hair - ‘too long, he looks like a girl…Trautmann, that’s a real man’. Or all the kids in lab coats in the 70s…must’ve looked like something out of a Clockwork Orange to parents and grandparents!
And what will the kid blues of today be saying fifty years from now, ‘do you remember them light shows…yeah, just about… those were the days, before the Metaverse ruined everything…’ So yes it’s a bit cheesy, but part of me thinks we have to enjoy each period in our history for what it is…