Fantastic post. Spot on!
The Etihad is too friendly and nice. It also feels like the entire ‘matchday experience’ is aimed at the smallest demographic in the stadium - kids. Over the entire attendance, there’s hardly any kids there (my estimation is about 5-7% of the crowd are kids) yet everything seems geared at them.
To grown-ups, who’ve been up and down the country and all over Europe seeing and being impressed with the intimidation that you get from other places (grown-up football grounds for grown-ups) seeing the Etihad - which is about 95-97% grown-ups - in comparison is utterly cringeworthy childish shite.
Everything other than the game on the grass feels like we are Alton Towers FC. When I was a kid in the ’80s and ’90s I didn’t need any razzmatazz bollocks, I was perfectly hooked and obsessed with City and loved going to games with what you describe Elland Road and Old Trafford still being like.
Kids are allowed in pubs but not everything in the pub is aimed at kids because it’s mainly a place for adults. Just like at the football. Football games are adult men’s football mainly being watched by adult men, we are by far the biggest demographic in the stadium yet it feels like absolutely nothing apart from the game on the grass is aimed at us.
Kill the cheese and make everything more mature.
The club itself should have nothing to do with any flags, banners, displays, pre-game building of atmosphere etc. It should all only come from the fans. None of those blokes with an ear piece walking up the East Stand telling people when to wave flags with the players’ names on when their names are read out when teams are announced. No banners that have club sponsors on. No staged smoke coming from pitchside. No bands doing fan walks to the stadium. And no bloody light shows!
Everything they do is all in good nature but it’s all too manufactured!