Peel seem to be hoovering everything up for Trafford City. Another first leisure destination in the UK. This would have been great for the Etihad Campus/Collar site, amongst other possible leisure attractions.
From the planning application. Link below. Also PNW article link below.
Tenant Requirements - summary
2.1.1. Walljam at Trafford Palazzo will be the original flagship venue, with plans to open several more across the UK over the next five years.
2.1.2. Walljam is a sport technology business, revolutionising ball sports through advanced, proprietary, smart panel technology, mashing physical play with digital technology. Walljam offers a new and exciting way for leisure operators, venues, rights holders and sponsors to engage with their fan or customer base.
2.1.3. Over the past 5 years, Walljam have designed and developed hardware and software (including UK and US patents) to work across most mainstream ball sports including Football, Rugby, Tennis, Cricket, Netball, American Football, Basketball, AFL and Baseball.
2.1.4. The ‘walls’ are now being used across the world with partners including Real Madrid F.C, the New York Red Bulls (MLS), adidas, Carabao, as well as at some of the UK’s most popular theme park destinations including Alton Towers, the National Football Museum (Manchester) and Kick Air.
2.1.5. Walljam are agreeing contracts with Peel L&P to occupy the vacant first floor Units A8- A12 at Trafford Palazzo with the addition of a mezzanine floor above. The total floorspace for Walljam will be sqm 3,414 sqm (2,049 sqm of existing floorspace and 1,365 sqm on the new mezzanine level).
2.1.6. Walljam will provide a range of leisure and performance activities including an E-sports section, speed bays, target bays, and performance arena. On the mezzanine there will be a sports bar and further target bays, as shown indicatively in Figure 2-1 and Figure 2-2 below.
2.2 Walljam – Proposals and Background
2.2.1. This unit will be occupied by METRIX (the trading brand of Walljam Ltd), a sport and technology-based entertainment business focused on football. Its vision is ‘to turn every fan into a player and every player into a better player’. METRIX have an exclusive license with UEFA Champions League (UCL) through which they will be developing and operating a series of competitive socialising venues across 10 European cities with a rich heritage in the competition, the first of which is proposed to be in Manchester.
In summary, Trafford Palazzo is aiming to create a retail and leisure destination that provides the foremost diverse and inclusive experiences and adventures, an aspiration which compliments the evolving nature of the development at Trafford City.
5.1.2. Walljam will provide a unique experience to compliment the existing provision at Trafford Palazzo. It will provide an ‘immersive football experience’ that will be the first of its kind - a fun, competitive, lively, ‘cool’, interactive, live entertainment venue, under a new brand, ‘The METRIX Arena, the new home of the UEFA Champions League’.
www.placenorthwest.co.uk
From the planning application. Link below. Also PNW article link below.
Tenant Requirements - summary
2.1.1. Walljam at Trafford Palazzo will be the original flagship venue, with plans to open several more across the UK over the next five years.
2.1.2. Walljam is a sport technology business, revolutionising ball sports through advanced, proprietary, smart panel technology, mashing physical play with digital technology. Walljam offers a new and exciting way for leisure operators, venues, rights holders and sponsors to engage with their fan or customer base.
2.1.3. Over the past 5 years, Walljam have designed and developed hardware and software (including UK and US patents) to work across most mainstream ball sports including Football, Rugby, Tennis, Cricket, Netball, American Football, Basketball, AFL and Baseball.
2.1.4. The ‘walls’ are now being used across the world with partners including Real Madrid F.C, the New York Red Bulls (MLS), adidas, Carabao, as well as at some of the UK’s most popular theme park destinations including Alton Towers, the National Football Museum (Manchester) and Kick Air.
2.1.5. Walljam are agreeing contracts with Peel L&P to occupy the vacant first floor Units A8- A12 at Trafford Palazzo with the addition of a mezzanine floor above. The total floorspace for Walljam will be sqm 3,414 sqm (2,049 sqm of existing floorspace and 1,365 sqm on the new mezzanine level).
2.1.6. Walljam will provide a range of leisure and performance activities including an E-sports section, speed bays, target bays, and performance arena. On the mezzanine there will be a sports bar and further target bays, as shown indicatively in Figure 2-1 and Figure 2-2 below.
2.2 Walljam – Proposals and Background
2.2.1. This unit will be occupied by METRIX (the trading brand of Walljam Ltd), a sport and technology-based entertainment business focused on football. Its vision is ‘to turn every fan into a player and every player into a better player’. METRIX have an exclusive license with UEFA Champions League (UCL) through which they will be developing and operating a series of competitive socialising venues across 10 European cities with a rich heritage in the competition, the first of which is proposed to be in Manchester.
In summary, Trafford Palazzo is aiming to create a retail and leisure destination that provides the foremost diverse and inclusive experiences and adventures, an aspiration which compliments the evolving nature of the development at Trafford City.
5.1.2. Walljam will provide a unique experience to compliment the existing provision at Trafford Palazzo. It will provide an ‘immersive football experience’ that will be the first of its kind - a fun, competitive, lively, ‘cool’, interactive, live entertainment venue, under a new brand, ‘The METRIX Arena, the new home of the UEFA Champions League’.
Walljam picks Trafford for first immersive football venue - Place North West
Taking advantage of a global licensing partnership with the UEFA Champions League, the sports technology business is planning to open an interactive football experience within 37,000 sq ft at Peel L&P’s Trafford Palazzo.
www.placenorthwest.co.uk
