Liverpool thread

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FanchesterCity said:
Arsenal, Chelsea, City, all lag miles behind those two - not that it's any real measure of much. Loads of people like General Motors cars, or Madonna - it's not saying much. Spouting about the size of a fanbase is like saying 'My car is the best selling car' or 'My band sold more records' whoopee!
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Well it's pretty significant if it brings in lots of money. But the question is how much are there worldwide fans actually worth? You've got merchandise sales, of course. But when it comes to commercial sponsorship, companies aren't really looking to advertise to a specific set of fans. They're trying to associate their brand with success and greatness. They want to sponsor City because they want to see Aguero in front of their logo or using their product, not because they particularly want to target City fans. Are companies really going to pay the same sort of money to see Henderson on their poster? It'd also be interesting to see how much these overseas merchandise sales are linked to success on the pitch. The match going fans are always going to be buying the shirts, but if they go 10 years in mid table, how many of their Aussie fans will be buying the shirt every year? I'd also be interested to know how much kids' products are responsible for merchandise sales, because I imagine that's something that can change very quickly.

I can't see Liverpool getting much worse than Spurs' sort of level due to their finances. Even without a worldwide fanbase, they'll always be well supported in the UK, and with their stadium expansion, I can't see them getting any worse in that respect. Unfortunately, the way football finances work nowadays, they rich are pretty much guaranteed to stay rich and the poor are pretty much guaranteed to stay poor, so save for some short-term fluctuations, or massive investment (and occasional subsequent collapse), the league will stay more or less as it is.
 
Depends who you're advertising t lo. If you just want to sell shirts, then a fanbase might be a key aspect, but if you're looking to get your brand recognised, it doesn't matter who many fans you have, as long as you're getting lots of media exposure (preferably positive!), and as you say, popular faces associated with your brand.

An awful lot of merchandise (including shirts) is going to be knock off stuff. There's just not that much money on it (compared with TV money). However, some of the TV firms will be well aware that it pays to be showing United and Liverpool on TV as there's going to be a lot more subscribers from there compared with Leicester (say). It's little wonder they choose so many ex United and Liverpool players, and generally present favourable opinions of those clubs. They know where their bread is buttered.
 
Sergi0 Na5r1 said:
Both the caf and rawk have come up with new levels of hilarious delusion this week.

The best midfield in Europe at manure and the finest front 4 in the league at the pool.
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There's a quote on rag cafe csnt remember where, ill try to find it. Says there squad on matchday will be stronger than ours player for player. I swear to God its on there.
 
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