Great post. You can't help but feel that the media and broadcasting rights are coming to a crossroads. The international market is burgeoning and yet Sky are cutting costs in many ways to try to keep pace. They are going in the wrong direction. Their sports offering has badly declined in the last five years. With illegal streaming rife, the £100-per-month satellite package feels like it's on borrowed time. It feels like, after three decades, the time for change is coming. With that change should come new ideas, new pundits and a new perspective. I, for one, would relish the end of Sky's hegemony. The offering of BT games is merely managed opposition, as far as Sky are concerned.
