Haaland is also a big brand, same as Messi, same as Ronaldo, same as Mbappe? Does that mean he's a crap player too? Neymar became that big a marketing name because of his ability. I think people go overboard sometimes because of his pitch antics, but fail to see his actual quality and what he provides. But I get it, not many watch him as regularly so it is expected. End of day we're probably not signing him so it's an irrelevant discussion.Big brand, thanks enough for me and why I don't want this twat anywhere near this club, once people talk about marketing/brand you know the reality as a footballer they are crap.