Corky said:
Gold loses half your maximum. Last year normal was maximum for everybody.
How could anyone fall for this?
Its quite simple, more cash paid = more points gained, no matter how its dressed up.
Its a fans choice which route to go, if you have plenty of points you can risk gold, if you have hardly any, you can leap frog some of those who don't pay the extra £50 (eventually). They are trying to create a situation where ordinary fans feel they won't get an away (or a final) ticket, and using that to milk extra money from you.
If we all stay gold - no change - marketing fail (small increase in revenue).
If we all go platinum - no change - marketing genius (£1.75m) for nothing.
Of course it will be neither, so some will gain, some will lose, but they are hoping that more will be scared into going platinum than staying gold.
However the bigger picture is that in neither case does the revenue change from this make any real difference to FFP. Why ?
Finish 3rd = £30-50m increase in revenue for playing in the champions league proper (and progressing from the group stage). (For the hard of maths that is around 20x (twenty times) the extra revenue from the ticket price changes).
Buy a top striker £30-50m (yep still 20x the revenue increase).
Conclusion its nothing to do with FFP.