Why do some think they are the only ones who can spot what's happened and think everyone else is a deluded moron?! Everyone knows they are rising the price of a standard season ticket and dressing it up as a "Platinum Membership".
I actually think it is a good idea and makes sound commercial sense. As I posted earlier, Inflation is a 4.5% and VAT has risen from 17.5% to 20%. So a rise in the standard (Platinum) ticket going up by 10% is actually only about 5% in real terms.
A 5% rise to see our best team for 40 years play in the Champions League and compete for major trophies is actually really fucking good value so I wish people would stop moaning!
I think the trick people have missed is that they are not recognising we are actually offering a ticket that in real terms is cheaper than last year! The "Gold membership" is roughly the price as the standard ticket last year, taking in to account the rises I spoke about above, that is actually a 5% discount on last year! OK, you lose the loyalty point benefits, but that is your choice!!
For those with under 6500 points, you've got 2 choices, pay 5% more for the same ticket you had last year, or pay 5% less for a ticket where you get half the loyalty points for attending away and cup games! No one is forcing you in to either choice!
They are not running a fucking charity, yes the 5% rise isn't ideal, but it's fucking good value when you compare it to the rest of the "Big 6" as some people are now calling it!