In 2014 Utd entered into an agreement with Addidas which would see them receive a minimum of £750 million over 10 years from the 2015-16 season. That's roughly double the reported value of the much more widely ranging Etihad deal. That gives them massive financial power and the ability to recover from poor seasons. Obviously renewal of such contracts depends on their status as a football club, so they have to have a team capable of winning trophies. That's the background.
When City considered our transfer strategy we will have known Pogba was on the market and that Guardiola was incoming. We'd have been faced with a choice of Pogba and no other significant signings, or 4-5 significant signings. We've argued over many months about which is the best strategy. It all depends on the quality of those 4 or 5 signings. In previous seasons the 4-5 signings we've made have for the most part been no better than what we have already got, but that needn't be the case going forward.
Two pre-season games in, it's obvious that the playing style which we are going to see under Guardiola is very high energy pressing that is going to very demanding on the squad. Some players will revel in it. Others will struggle. So I think we have done the right thing in going for 4-5 players instead of the one.
I argued that if we let Man Utd have Pogba they would be a force for the next decade. I think that will be true, but what are we to do whenever a Pogba, or Neymar or bale becomes available? We can beat them to that signing once, but we can't do it again and again as Tolmie said, let's be grateful that they were forced to spend £110m on Pogba plus wages when that could have gone on a Neymar. The Addidas deal (and others) meant that they were always going to be able to pull off a deal like this. It was a matter of time.
Now we have to rise to the challenge. Hopefully they will struggle again. more likely they will be back in contention for the top 4 and we have to get used again to having Man Utd as rivals, but it makes life more exciting, and on the plus side someone like Liverpool or Arsenal are going to lose out. It wont be us.