TonyColemansbagofapples
Well-Known Member
- Joined
- 24 Sep 2017
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From United's accounts :
The Annual Report contains industry, market and competitive data that are based on the industry publications and studies conducted by third parties listed below as well as our own internal estimates and research. These industry publications and third party studies generally state that the information that they contain has been obtained from sources believed to be reliable, although they do not guarantee the accuracy or completeness of such information. While we believe that each of these publications and third party studies is reliable, we have not independently verified the market and industry data obtained from these third party sources. While we believe our internal research is reliable and the definition of our market and industry are appropriate, neither such research nor these definitions have been verified by any independent source.
References to our "659m followers" are based on a survey conducted by Kantar Media (a division of WPP plc) and paid for by us. As in the survey conducted by Kantar Media, we define the term "followers" as those individuals who answered survey questions, unprompted, with the answer that Manchester United was either their favourite football team in the world or a football team that they enjoyed following in addition to their favourite football team. For example, we and Kantar Media included in the definition of "followers" a respondent who either watched live Manchester United matches, followed highlights coverage or read or talked about Manchester United regularly. Although the survey solicited unprompted responses, we do not distinguish between thoe respondents who answered that Manchester United was their favourite football team in the world and those who enjoy following Manchester United in addition to their favourite football team. Since we believe that each of our followers engage with our brand in some capacity, including through watching matches on television, attending matches live, buying retail merchandise or monitoring the team's highlights on the internet, we believe identifying our followers in this manner provides us with the best data to use for purposes of developing our business strategy and measuring the penetration of our brand. However, we expect there to be differences in the level of engagement with our brand between individuals, including among those who consider Manchester United to be their favourite team, as well as between those who enjoy following Manchester United. We have not identified any practical way to measure these differences in consumer behaviour and any references to our followers in this Annual Report should be viewed in that light.
The Annual Report contains industry, market and competitive data that are based on the industry publications and studies conducted by third parties listed below as well as our own internal estimates and research. These industry publications and third party studies generally state that the information that they contain has been obtained from sources believed to be reliable, although they do not guarantee the accuracy or completeness of such information. While we believe that each of these publications and third party studies is reliable, we have not independently verified the market and industry data obtained from these third party sources. While we believe our internal research is reliable and the definition of our market and industry are appropriate, neither such research nor these definitions have been verified by any independent source.
References to our "659m followers" are based on a survey conducted by Kantar Media (a division of WPP plc) and paid for by us. As in the survey conducted by Kantar Media, we define the term "followers" as those individuals who answered survey questions, unprompted, with the answer that Manchester United was either their favourite football team in the world or a football team that they enjoyed following in addition to their favourite football team. For example, we and Kantar Media included in the definition of "followers" a respondent who either watched live Manchester United matches, followed highlights coverage or read or talked about Manchester United regularly. Although the survey solicited unprompted responses, we do not distinguish between thoe respondents who answered that Manchester United was their favourite football team in the world and those who enjoy following Manchester United in addition to their favourite football team. Since we believe that each of our followers engage with our brand in some capacity, including through watching matches on television, attending matches live, buying retail merchandise or monitoring the team's highlights on the internet, we believe identifying our followers in this manner provides us with the best data to use for purposes of developing our business strategy and measuring the penetration of our brand. However, we expect there to be differences in the level of engagement with our brand between individuals, including among those who consider Manchester United to be their favourite team, as well as between those who enjoy following Manchester United. We have not identified any practical way to measure these differences in consumer behaviour and any references to our followers in this Annual Report should be viewed in that light.