BeerIsTheBest
Well-Known Member
- Joined
- 6 Oct 2018
- Messages
- 1,944
PBFunnily enough I've just replied to one of Stefan's posts on Twitter which gave me a thought I hadn't had before and I realised I hadn't joined some dots.
He was talking about Chelsea's spending spree and that his view was that it was a calculated breach, potentially of both PL and UEFA rules, in order to accelerate their spending and take any fines as the cost of doing that, as they absolutely have to get back in the top four.
We tried the accelerated spending thing in 2009 and 2010, knowing FFP would slow that plan to upgrade the squad down. However, we thought we'd escape sanction, due to the pre-June 2010 clause in Annex XI, assuming we could hit certain revenue and loss targets. UEFA, as we now know, pulled the rug from under that plan in 2013, after we'd published our 2012 accounts. But before that, we were short of the revenue to hit the loss we needed in order to meet the requirements of that transitional arrangement.
To get more revenue in, we sold the image rights IP to Fordham, which brought in the £25m we needed to get inside the aggregate loss that would enable us to claim mitigation under that Annex XI clause. My reasoning of why we'd be OK over Fordham was that it was apparently all discussed with UEFA long before 2018 and the Der Spiegel hatchet job, and they certainly didn't pursue it in 2019.
The point of Fordham though was primarily to get revenue ON the books, not off them.
And, what better way to mitigate for sanctions - which could potentially include a transfer ban- than recruit enough high calibre young players on long contracts to fill a Ben-Hur action set?