There's a middle way which any good PR firm would be all over.
Around 2012 when we were facing our first FFP reporting periods, City let it be known that we had no intentions of profligately spending £1bn per season on the squad.
We explained we had a 5 year accelerated investment plan, whereby afterwards we'd seek to break even on our way to being sustainably profitable, & that's EXACTLY what happened.
However, blinded by their loathing & fear of us, few within football paid a blind bit of notice to our intentions. That's a PR failure on our part.
Going forward, I always advocate not making criticisms, unless you can back them up with an alternative, workable solution, & again City are failing on this score.
Now it's unhelpful if this "alternative way" came from City, as it'll be correctly called out for being self-serving, BUT we've enough friends in the media, on social media & finance professionals to disseminate our alternative vision for sustainability in football.
Have City ever proposed or supported a viable alternative?
If so, what is it?
It's so obvious to me that City should have been doing this from years ago.
Even on these pages, there's a menagerie of ideas as to a fairer & better way forward for football, but no absolute consensus that we can point out to our detractors & haters.
In the absence of City doing so, this is what we as fans should be putting forward ourselves. At the very least it's an alternative solution, & it will also provide a starting point toward finding a workable FFP/PSR system that protects clubs from reckless owners, but one which doesn't stifle ambition & sustainable owner investment.
Between us all, I'm sure we've got the brains & talent to do this, & I honestly believe it will shut up all the braindead opposition fans who find it easier to call for us to be demoted to playing Sunday League football at Hough End playing fields, than to actually pay attention to what the fuck is actually taking place in reality.
Just my considered thoughts on a way forward, & to tackle the constant bad press we receive. )(
