"If the rules weren’t in place, clubs could agree sponsorship deals as high as they wanted with no challenge, increasing the amount they could spend under the profit and sustainability rules (PSR).
O’Rourke revealed Man City will be confident they will come out on top over the Premier League after Uefa previously tried to ban them from competing in European competitions."
Typical bullshit from the clickbait "Football Insider".
Winning this case does not then mean clubs could get sponsorship deals as high as they wanted. Particularly those clubs in UEFA competition.
The reference to the UEFA case also makes no sense, the two cases are completely different.