From the Liverpool Echo (yes I know):
"A report in The Guardian has now claimed City are unhappy with the use of Nielsen Sports for how their commercial revenue is being judged, despite the company's reputation as an industry-leading expert in providing analysis and data to sporting institutions regarding media valuation, fan insights and digital and social analysis.
Nielsen describe themselves as "the leading source of sports measurement and analytics around the world" but City are unhappy the American firm's data is being used to judge if there is a case to answer at the Etihad.
Liverpool used the influential Nielsen's data to measure analytics involving TV audiences around Champions League fixtures in 2022/23, with the company's numbers cited to claim that the Reds had been the most watched team in world football across the last five years in their most recent financial announcements, released in February.
The club have also previously credited specific Nielsen figures around TV viewership for Liverpool's 5-0 win at Manchester United in October 2021 while the Reds were able to lay claim to being the most watched team in European football across the globe with 415m cited by the firm between August 2023 to May 2024."
The global leader in sponsorship media valuation and data analytics. Helping rights holders and brands optimize sponsorship portfolios.
nielsensports.com