Unfortunately there is still a sizeable proportion of supporters who want for nothing more than fair and balanced insightful analysis and accurate reporting of the sport.
Those days are long gone - if they ever existed at all.
I think we'd expect all journalists - be that BBC, print media, Sky, whoever...to at least not blatently lie about facts, and to state quite clearly when they are offering opinion/conjecture rather than fact. That would be a start - when guesswork/wishful thinking is projected as fact to attract audiences/clicks, it goes wrong. Not too much to ask is it...