The strategy has been clear from the outset. They didn't want it, but could no longer resist the pressure for it to be introduced, so did so in such an appalling way as to create the hysteria to have it removed in the hope that gullible fans would welcome a return to the "good old days".
So keep it - but first kick-out the twats who are responsible for this shit-show of an implementation.
And whatever happens, keep the grubby, greedy bastards at sky and the broader media well away, including any ex-pros such as those employed as so-called experts and pundits.