quality of football doesn't matter, or shouldn't. they aren't going to reduce the prices if we suddenly turn to shit so we shouldn't have to pay more just because we're brilliant.
We're a manchester based side, the cost of living is lower here than London as are wages so you cant make fair direct comparisons with teams like spurs.
You might not think they're too bad now but how many consecutive years of price hikes is that now? How many more before they do become an issue because there's no indication this won't continue year on year as it has every year since Soriano has been here.
It's the complete out of touch approach more than anything thats bothering people. These figures are probably on the upper side of estimates here but for arguments sake let's say every season ticket has gone up £30 on average and we have about 36k season ticket holders which means a price freeze this season would have resulted in about £1 million lost revenue, it barely even registers on the balance sheet and the fans would lap up the gesture. Instead, they do this. it pisses off the majority of the fanbase, Shows a complete disconnect from us and let's us all know beyond any doubt they couldn't give a shit about the fans. Is all that really worth the extra million in the bank? They'll probably spend that employing some PR firm to come up with a new version of the "footballs nothing without the fans" slogan for next season and some compilation video of the same passionate fans they're driving out.