We are the proverbial frog that doesn’t realise it’s being boiled because the heat is turned up so gradually. But when you add it all up we’re being cooked.
In the last year we’ve seen matchday tickets reach £70, season tickets go up yet again, gold season tickets withdrawn from sale with silver season tickets sold in tiny numbers, the disappearance of the waiting list promise, the disappearance of the silver to gold upgrade promise, the disappearance of cheap Carabao and FA tickets, hundreds of some of the more affordable seats in the ground - NS2 - earmarked for premium hospitality, plus the Madrid debacle, clearly aimed at getting tourists into the ground and maximising membership sales and pointing the way to more and more marquee fixtures being sold as one off entertainment events.
The only consolation is it’s not as bad as at the Swamp, where despite the mediocrity and poor facilities cup schemes for everything are mandatory as I understand it, and my mate pays 3k for STs for himself and his kids, goes rain and shine, and has just been told he won’t qualify for the FA Cup final because he didn’t go to the semi.
But who is to say that is not where it could end? That said as City fans we know that you never get it all in life and that nothing lasts forever. In three years it’s entirely likely that Pep will be gone, key players like KDB, Bernie and Gundo will be gone, and we’ll be trying to sell 9k extra seats, while our rivals may be strengthening - eg a more mature Arsenal, the Rags with their act together because the Glazers have finally sold up to Jassim, Newcastle and Chelsea’s projects coming together etc
We may well get some of the more nostalgic things we’d like then - a slow down on price hikes, more academy lads getting a chance in the first team, and a better atmosphere as we face more challenges, but we won’t be the force we are now.
All says to me we have to enjoy each period for what it is - painful as the current off-pitch direction of travel is. But make no mistake when you add it all up it’s not about £60 a year here or there, it’s a clear direction of travel.