Should we be looking at new kit deal?- new update pg34 Chelsea NIKE DEAL

[mrtwiceaseason]

Was in the city store on Saturday bar the kit and training stuff.suprsed how little Nike stuff city are actually selling
All leisure wear seems to be in house now

 

[lucashm]

but to be fair, Chelsea sell more shirts than we do at the moment. Their CL win in 2012 increased their fan base big time.

Indeed, we sold more shirts than Real Madrid last season, only behind Bayern and Barcelona, which justifies our new kit deal, which is the second largest in football, only behind MU´s , you guys didnt figure on the top 10 of kits sold, which is worrying IMO, considering the effort that the club is putting on improving its image

 

[domalino]

Indeed, we sold more shirts than Real Madrid last season, only behind Bayern and Barcelona, which justifies our new kit deal, which is the second largest in football, only behind MU´s , you guys didnt figure on the top 10 of kits sold, which is worrying IMO, considering the effort that the club is putting on improving its image

No you didn't. You sold more shirts at a survey in Sports Direct than Real Madrid. Funnily enough that's not an accurate representation of global sales trends.

 

[lucashm]

And we actually make 110 M pounds on kit sponsoring alone, 60M from Nike, 40M from Yokohama and 10M from Carabao, who sponsors our training kits

 

[lucashm]

No you didn't. You sold more shirts at a survey in Sports Direct than Real Madrid. Funnily enough that's not an accurate representation of global sales trends.

yup, we did http://talksport.com/football/revea...rts-worldwide-2015-16-season-160513195783?p=7

 

[blueparrot]

you guys didnt figure on the top 10 of kits sold, which is worrying IMO

Doesn't keep me awake at night worrying. I just look at the league table to keep me happy.

 

[lucashm]

Doesn't keep me awake at night worrying. I just look at the league table to keep me happy.

Sure,you guys are getting results on the pitch, that much is undeniable, but marketing is also a huge part of a football club, but you guys will be fine either way

 

[mancity dan]

Sure,you guys are getting results on the pitch, that much is undeniable, but marketing is also a huge part of a football club, but you guys will be fine either way

Turnover wise there aren't many above us either.

Barca
Real
Rags
PSG
Bayern

 

[Why Always Ste]

I wonder when does the MLS deal with Adidas run out?

I wouldn't be surprised if we went back to Reebok one day you know, figuring that they now are the main supplier for UFC which is part owned by ADUG (the Reebok deal didn't come in until ADUG stepped in)

Their whole marketing seems to have stepped more towards alternative sports such as combat, yoga and so on but who owns Reebok?
Adidas.

So maybe this is a sign that we go to Adidas?
And they maintain their deal with MLS.

 

[TBooksbluearmy]

If the club wants to sell more shirts, it will have to come upon a better designs then the1that we have now for the 1st strip, to my mind it is awful and I don't think much of the 2nd or 3rd kit as well. The club needs to get back to plain shirts for all 3 kits. My favourite for the 2nd kit would be a black and red stripes with black shorts, and for the 3rd kit either a black or a dark maroon coloured shirt with matching shorts.