Don't you think you have been slightly lowballed by Nike,yes they are giving you 60 million a year now,but for the duration that the time you're on that deal within 8-10 years the likes of United Barca and Real's kit deals run out and they will be getting even more than they are getting now due to inflation and other clubs will see a massive hike in their deals due to market price from those clubs massive deals,and you will be stuck on 60 million a year for another 7-8 years.
Liverpool who have hardly won anything the last 10 years have nearly 18 months left on a 50 million a year deal with new Balance compared to what you have won the last 10 years you get a 10 million better deal in 2017 that runs for 15 years.I just don't think the deal is that impressive for such a long deal and the yearly figure,also Bayern have a 15 million a year deal and with them being German and Adidas being a massive share holder and on the board of Bayern they will renegotiate that deal to put Bayern amongst the best paid.
It was reported on a few LFC affiliated sites that Billy Hogan liverpool's commercial director was already negotiating a new kit deal last season,i don't think it will be Nike as they have signed this deal with you but i think it will be with New Balance or i could see Under Armour who challenging Nike's dominance in the USA and are making a big push into Football and would want one of the biggest clubs in the world on their football portfolio.
Nike have played a blinder here imho if you look at the bigger picture of this new deal.