I'm in the same boat. I used to be in all the cup schemes, went away five or six times a season, and now I just go to the home league games. How long that will last remains to be seen, and I really don't think the club give a stuff who turns up. Where I sit in CB3, very few seasoncard holders turn up for champions league games, but the seats are always occupied, and that's been the case for years.Season ticket holder for 35 years. Watched is in the second division and back again. I’ve been in the cup schemes since they began and eventually dropped the league cup a few years ago. This season I’ve dropped the FA Cup and Champions League. The increase in ticket prices and games has meant that I’ve had to draw the line somewhere. The way it’s going with season ticket prices I can see me having to knock that on the head soon as well. The club won’t care though as some glory hunter will happily take my seat?
From the clubs point of view, their marketing policy is working as all the games are sold out. It doesn't help the atmosphere when you find yourself sitting next to someone who doesn't know how to celebrate a goal by staying put in their seat. He was wearing his new scarf, had a programme in his hand, went away at half time and came back with some food. It was when we played Ipswich a few weeks ago, but the nub is not one of us old seasoncard holders spent any money on anything other than the cost of the ticket, and as a pensioner, my seat cost £23, which is less than I was charged the first season after we left Maine Road.
It's all a far cry from the days, 25 years or so ago, when the club proudly stated 'supporting our supporters' in gratitude for us turning up in numbers when we were at our lowest, but those days are gone.
It does feel like a kick in the teeth our loyalty during that period means nothing now, but we have to accept the world, and football, has changed in the intervening years.
It wasn't too many years ago now we learned the club wanted to 'monetise' us. There was a thread started on here not long after the takeover, which gained some traction, that we would be receiving free season tickets, such was the generosity of our new owner. I remember replying at the time we had been taken over by hard nosed businessmen with money being their only motivation. Well, here we are, being monetised, without a free season ticket in sight.
It won't be a glory hunter taking our place when we can no longer afford match tickets, but a City fan with deeper pockets, and the top brass won't care a jot about that if the stadium is full.
Think of it a bit like Rolls Royce do about their customers. They couldn't give a stuff about those of us that can't afford to buy their cars.