waspish said:
Why aren't the media asking is this fair value? If that deal is 75m a year and no strings attached it's quite unbelievable that Adidas has spunked that much money on a club who are not in the champs league
'Fair Value' is down to what one company is willing to pay to another company. No one is forcing Adidas to pay the money and its up to the shareholders of Adidas to raise questions if they have a problem with it. Chevrolet did have a problem with the deal and whilst they have honoured it some executives did pay the price with their jobs if I recall. Additionally this is as much about Adidas vs Nike and the chance to for Adidas to pinch a 'valued brand' (their words) from a rival. Teams like Real will be delighted as it benchmarks future kit deals and we should be delighted as it leaves us with Nike and the chance to ramp up future kit deals with them as the 'Manchester' team.
Pretty much kerching all round...