Expectation bias has definitely moved the goalposts over the last 20 years.
Sadly, some fans forget we used to be just like, for example, Everton fans…diehards supporting the less successful team in a big football city, having it rammed down our throats everywhere we went!
The only saving grace, minimal though it may be, is that the main rivals fighting for PL & CL success (Liverpool, Arsenal & Chelsea) are NOT the team in whose shadow many of us grew up under.
The last decade of success has been an absolute dream that many of us never expected to see realized. It has been and, if there is a dip thereafter, it can only be expected, as in the modern era no-one can be expected to win everything every year…EVEN THOUGH WE DID FOR A FEW YEARS!!
This year’s expectation? COMPETE!
There is no reason we can’t compete in every competition and get into the Champion's League again next season. In fact, the club is literally structured to qualify for the CL every year…and I’d venture that Pep constructs his squad for the CL more than the PL!!
Good luck to us all.