Yeah, I probably find keto easy because of the lifestyle I lead nowadays.
I'm far less social, so spend the majority of the time with my missus, who's also keto, which makes it easier. We do spend a fair bit of time in the pub together watching football, as she loves it too, but we can share bottles of wine or drink our preferred spirits.
I go to the match on my own, which I prefer nowadays, so straight there, straight home. I'll probably drink once or twice a season before and after the match. I can't be doing with going to the pisser while the match is on and queuing up for drinks etc.
And then with our trips or special occasions, we look forward to having beers. It makes it a moment, we get each other excited about it haha, indulge, have a mint time together, and then crack back on with keto until the next time.