So for £67.5 million per anum (1.5% of mean annual revenue), do Etihad Airways sponsors of the football World Champions receive value for money ?
Off the top of my head, they receive the following services:-
1 A large part of Manchester M11 has been named the Etihad campus for over a decade now.
2 The Etihad Airways stadium sign is seen by millions of passengers flying into Manchester Airport on the east Manc inbound route.
3 The millions of people who have seen Etihad Airways ads during visits to the stadium for games/concerts/conferences etc.
4 The hundreds of millions of people who have seen Etihad Airways on MCFC kits (men and women) during televised games
5 The millions of MCFC/Etihad references seen daily on digital platforms all over the globe, news, social media etc
6 The millions of passengers who have flown on Etihad Airways aircraft painted in the beautiful sky blue MCFC livery.
7 The millions of replica kits worn around the world by fans with the ’can’t miss’ Etihad Airways brand on display
8 The Manchester Metro Etihad station, used/seen by hundreds of thousands of rag commuters.
How does that lot compare to the dipps for receiving £50 per anum for Standard Chartered on their kits?, is it Fair Market Value ?