The reason they don't sell the entire ground as Season Ticket is that the people who can't get a ticket become disaffected (I think Middlesbrough is often used as an example of this) - you lose the fans who can't commit to a full season but want to attend the odd game.
Also it creates a problem with kids - sure I read somewhere we have one of the oldest average season ticket holder age - if we are to "grow the brand" - which we need to do to compete with the elite, then it would be difficult to bring new kids into the ground, if it is continually full of season ticket holders who continue to renew because we keep winning things!
Also it creates a problem with kids - sure I read somewhere we have one of the oldest average season ticket holder age - if we are to "grow the brand" - which we need to do to compete with the elite, then it would be difficult to bring new kids into the ground, if it is continually full of season ticket holders who continue to renew because we keep winning things!